The Righteous Brand
The Righteous Brand
Consumer Brand Relationships in a Polarized World
Contenu
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Informations bibliographiques
avril 2025, env. 238 pages, Anglais
Taylor and Francis
978-1-032-88237-6