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Chilcutt A: The Presence Principle

The Presence Principle

Embodying Executive Presence to Lead with Impact

6-Minute Smarts

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With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

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A year's worth of management wisdom, all in one place.We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking from our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so that you can turn to these memorable pieces when you need them the most. The collection includes articles on leadership, innovation, and strategy, as well as articles that will help you manage yourself and others.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

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An insightful and inspirational team leadership guide packed with hands-on tools, resources, and visual aids you can use immediately In The Voice-Driven Leader - How to Hear, Value, and Maximize Every Voice on Your Team, bestselling author, international speaker, and leadership consultant, Jeremie Kubicek, and Steve Cockram deliver a transformative guide to help you cultivate leadership at every level of your organization. It's a tactical, hands-on roadmap to turning teams into high-performing powerhouses, one team member at a time. Kubicek and Cockram draw on decades of in-depth experience working with some of the world's most accomplished executives, leaders, and teams as they present their incisive 5 Voices framework. In The Voice-Driven Leader, you'll learn to understand your own strengths, adapt to your team's unique needs, and guide your people through a clear, four-stage development journey. You'll find: <ul> <li>Practical, step-by-step strategies you can apply immediately to increase your team's productivity and cohesion</li> <li>Intuitive walkthroughs of common, difficult leadership development problems--and solutions to frequently made leadership mistakes--that reliably solve challenges and overcome obstacles</li> <li>Actionable resources, including real-world examples and visual tools, that complement the book's voice-based approach</li> </ul> Perfect for managers, executives, HR leaders, and other business leaders, The Voice-Driven Leader is an invaluable and insightful framework for entrepreneurs, founders, team leaders, supervisors, and anyone else with an interest in helping the people they lead realize their potentials.

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How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

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Informations bibliographiques

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