The Global Foundations of Public Relations

Humanism, China and the West

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

mai 2023, env. 216 pages, Routledge New Directions in PR & Communication Research, Anglais
Taylor and Francis
978-1-03-205475-9

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