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Coombs Danielle Sarver: The Consumer
Insights Handbook

The Consumer Insights Handbook

Unlocking Audience Research Methods

A Vision of Language

Speaking in Pictures

Journalism and Political Communication Unbound

How Right-wing Media Wage Information Warfare and Undermine American Democracy

Weapons of Mass Deception

Routledge Studies in Environmental Communication and Media

Environmental Communication and the Media provides readers with a framework for understanding the process of creating and interpreting media messages about environmental topics. The book includes both practical and theoretical information about persuasion, diffusion, audience analysis and adaptation, intercultural and international communication, and media effects.

Environmental Communication and the Media

Delivering Customer Insight

Marketing Research

Learn how to tell your own stories in ways to help you get ahead in business, job interviews, or sales; to effectively teach any grade level; and to give a toast, a eulogy, or simply captivate the room you're in.

Mastering Diverse Storytelling for Any Occasion

A Story for Everything

Bloomsbury Advances in Ecolinguistics

Ecological Principles and Narrative Practices

Exploring Ecolinguistics

Real Friendship in a World of Chatbots

Artificially Yours

Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication: <ul> <li>Presents cutting-edge research from experts in AI, PR, and media ethics</li> <li>Discusses emerging AI-driven technologies and their implications for PR professionals</li> <li>Discusses AI's impact on democracy, misinformation, and truth in public discourse</li> <li>Includes a forward-looking analysis of AI's evolving role in communication</li> <li>Offers recommendations for future research and professional adaptation</li> <li>Features research-backed insights, practical strategies, and real-world case studies</li> </ul> With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.

AI and Strategic Communication

¿Das Berufsfeld Journalismus ist in unserer gegenwärtigen Informations- und Mediengesellschaft nicht nur sehr beliebt, sondern auch von erheblicher gesellschaftlicher Relevanz. Daher beschäftigt sich die Journalismusforschung als Subdiszipin der Kommunikations- und
Medienwissenschaft speziell mit dem Journalismus als Teil von Gesellschaft. Sie versucht, auf der Basis sozialwissenschaftlicher Theorien und mit Hilfe
empirisch-analytischer Methoden die soziale Wirklichkeit des Journalismus zu beobachten und zu beschreiben. Das vorliegende Lehrbuch gibt einen einführenden Überblick über die wichtigsten Gegenstände und aktuellen Entwicklungen der Journalismusforschung. Hierbei werden grundlegende Begriffe definiert, eingeordnet und erläutert. Zudem wird neben praktischen Anwendungsaufgaben sowohl auf Grundlagenwerke als auch auf den aktuellen Forschungsstand in den jeweiligen Feldern der Journalismusforschung verwiesen.¿

Einführung in die Journalismusforschung

"This authoritative and highly readable guide to British, American and international English is based on current corpus evidence and solid language research. Now in its second edition, its contents have been fully updated and expanded to address countless usage issues, which are explained and illustrated throughout with lively contemporary examples"-- Provided by publisher.

The Cambridge Guide to English Usage

A study that offers a re-theorizing of virtual reality through the lens of embodiment and the human experience, rather than the usual approach which ties theory to current technology and/or hardware capabilities. This book offers a corrective to the trend in virtual reality studies that over-emphasizes the role of hardware technology and visual/auditory fidelity as the sole means of establishing users' sense of presence, and instead offers a more holistic, embodied, and human-focused means of understanding presence (through immersion, interactivity, and imagination) in virtual reality. The main questions tackled in this book address the role of the body in VR experiences, and how our bodies' navigation of these spaces influence users' sense of presence in such experiences.

Persuading Presence in Virtual Reality Games

Human Bodies, Virtual Spaces

Beyond Standardized American English

Foundations of Grammar

The Consumer Insights Handbook

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