The Age of Responsibility

<p><b>The new generation of CSR</b></p> <p>In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.</p> <ul> <li>Provides a 'second generation' approach to CSR that will breathe new life into the movement</li> <li>Can increase the effectiveness of CSR as a strategy to create positive change in society through business</li> <li>Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these</li> </ul>