Talbots Clothing Company: Market Entry Plan in Chinese Market

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Cambridge, language: English, abstract: The main aim of this report is to propose a market entry strategy for an organization in an emerging economic market. The paper has chosen Talbots Womenwear company to expand in emerging economic market namely China market. The paper uses PESTEL method to examine the market and analyzes the current market situation using SWOT model and proposes a market entry strategy for the company.