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Staying Power
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Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)
Livre (relié)env. 46.90 CHF
livrable dans env. 10-20 jours

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

septembre 2010, Clarendon Lectures in Management Studies, Anglais
Oxford University Press
978-0-19-921896-7

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