Stand-out Marketing
How to Differentiate Your Organization in a Sea of Sameness
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
décembre 2020, env. 264 pages, Anglais
Kogan Page
978-1-78966-482-9
Kogan Page
978-1-78966-482-9