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Luttrell Regina: Social Media

Social Media

How to Engage, Share, and Connect

The Sage Handbook of Industrial Marketing&nbsp;addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.
Emphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.
The edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.
Recognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.
The handbook is thematically organized into sections, each dedicated to a crucial aspect of industrial marketing. This structure allows for an in-depth exploration of specific topics, ensuring a nuanced examination of both traditional and contemporary industrial marketing issues. A dedicated section explores emerging industrial trends, ensuring the collection remains relevant in the face of evolving technologies and market dynamics specific to the industrial context.
The Sage Handbook of Industrial Marketing&nbsp;is an essential resource for scholars, practitioners, and students seeking to navigate the complexities of industrial marketing and leverage opportunities within business-to-business transactions.
Part 1: Field of Business-to-Business Marketing 
Part 2: Business-to-Business Organizations 
Part 3: Business-to-Business Customer Behavior 
Part 4: Business-to-Business Market Research 
Part 5: Business Customer Value Proposition 
Part 6: Market Segmentation and Positioning 
Part 7: Product Innovation 
Part 8: Product Management 
Part 9: Marketing Communications 
Part 10: Channels of Distribution 
Part 11: New Trends
&nbsp;

The Sage Handbook of Industrial Marketing

This book examines how the Arab Gulf Crisis (2017-2021) led to a robust social media reaction that seemingly - and perhaps perpetually - changed the ways in which religious authority manifests in the digital age. Positioning the Arab Gulf Crisis as a key moment in the transformation of public religious expression in the Gulf, Ibrahim N. Abusharif investigates how religious authority was mobilized through digital media, where the authority of traditional scholars contended with a networked public sphere. This shift was most prominently evident in social media spaces, with the proliferation of texts which used Islamic language and philosophy to both justify and contest the political blockade of Qatar by neighboring states. While the crisis largely unfolded via traditional geopolitical measures - severing diplomatic ties, imposing blockades, and disrupting trade - the digital battlefield became a parallel front in which state actors, religious scholars, and influencers competed for narrative control. Drawing on analysis of media texts by Gulf-based religious figures, the book demonstrates how scriptural allusions, moral framing, and juridical language were deployed to endorse and critique the crisis. Through these analyses, Abusharif challenges prevailing binary frameworks and proposes an interdisciplinary methodology which combines media studies and Islamic studies to more fully understand the complex digital discourses associated with this conflict. Ultimately, this work offers a deep examination of how religion, media, and politics intersect in the digital age and considers how future crises might continue to develop across both physical and digital terrains.

Social Media, Religious Authority, and the Arab Gulf Crisis

A How-To Guide for Implementation and Management

AI for Public Relations

Combining Human Thinking and Creativity with Technology to Inspire Audiences

Authentic Marketing

Consumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with their audiences. With trust being the single biggest issue affecting the industry, this roadmap for how every practitioner can work to build consumer trust is vital.

The advertising landscape in the 21st century has changed beyond recognition. Whilst some rules remain constant such as the important of creativity, new considerations around volume and the use of customer data in targeting has created new considerations for mid-senior career executives in advertising and new concerns for consumers. With trust in advertising linked so closely with advertising success and positive business results, it's absolutely critical that the industry is able to address the concerns consumers have with advertising and build back trust to ensure advertising can become more effective.
 
Drawing on the latest research and insights from the world's leading sources, Trusted Advertising highlights the issues within the field and provides practical techniques used in advertising to positively strengthen trust. Alongside this, it will explore how trust is protected and maintained as well as how trust in advertising is managed across different media channels and tech platforms.

Featuring real-world examples from brands such as Nationwide, Aldi, Guinness and Giff Gaff, and including insight from Credos, the Advertising Association, the IPA and ISBA, this book will become every advertiser's go-to-guide for creating trusted, effective campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

The Rise of Extreme Porn and How We Fight Back

Exposed

Unheard Reciprocity, Resonant Relationality, and Aural Confluence

Sonic Perspectives from the Global Souths

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Translating Strategy into Effective Stories

Sustainability Storytelling

Transformational and Wellness-Driven Hospitality

Ultra-Luxury Travel

Can we be both commercially focused and human at work?We talk a lot about human-centric leadership - putting people, culture and inclusivity at the heart of business. Yet in today's competitive world success is still often associated with being results-focused and aggressive, which can seem like the opposite of human. Is it possible to put humanity at the heart of what we do without sacrificing performance?Drawing upon coaching principles, HUMAN-WISE offers a unique practical framework to help you explore these ideas for yourself, and then apply them to others around you. Helen Wada is an experienced business development leader and executive coach who specializes in developing human-centric commercial leaders. With her business, The Human Advantage she brings core coaching skills to life and linking them to a commercial focus, this book will transform how you approach conversations and help you build the resilience you need to be successful, in business and in life.HUMAN-WISE is an essential read for any leader looking to develop themselves, grow their business and build a more human working world.

How to lead from within and sell with confidence

HUMAN-WISE

Mental Health Communication for Underserved Populations

Digital Culture & Society

Technologies and technological futures are always socially situated, relational, and enmeshed in (dominant) narratives of societal sense-making, which have the power to bring future ideas into material existence. The issue brings together articles exploring popular techno-futures from international and interdisciplinary perspectives, including cultural and media studies, science and technology studies, and related disciplines. The contributors decenter the discussion on socio-technical futures and the role of popular culture, aesthetics and media in their (re)production by focusing on societal tech-future discourses from global popular perspectives.

Vol. 11, Issue 2/2025 – Towards Popular Techno-Futures: A Global Culture Perspective

Digital Culture & Society (DCS)

Social Media

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