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Economics and Finance (R0)

Cristina Rovera

Social Bonds

An Alternative Form of Investment to Meet Social Needs

&lt;p&gt;Chapter 1. Introduction.- Chapter 2. Social Needs. The Raison D'être of the Third Sector.- Chapter 3. The Features of “social” Bonds.- Chapter 4. Social Issues: Aid From Finance.- Chapter 5. The Social Market.- Chapter 6. The Italian Case.- Chapter 7. Conclusions.&lt;/p&gt;


Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of contemporary marketing debates. Mindful Consumption and Marketing redefines how markets, organizations, and individuals navigate demand and growth by positioning mindfulness as a transformative lens for theory and practice. Situated at the intersection of consumer behavior, marketing strategy, and sustainable enterprise, it shows how conscious awareness of both internal experiences and external market forces can shape more deliberate and purposeful choices. Krittinee Nuttavuthisit advances a vision of marketing as a moral and relational practice, where value creation balances profitability with consumer well-being, social equity, and ecological responsibility. Through a combination of theory-driven chapters on consumer psychology, sociocultural context, and decision-making, alongside rich case-based illustrations, she charts a forward-looking path for scholars and practitioners seeking more balanced and sustainable market development.

Mindful Consumption and Marketing

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

What Games Teach Us About Making Products People Love

Everybody Wins

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

An essential new vision for leaders of all stripes seeking to navigate their responsibility to the planet and their fellow global citizens. In Leadership Legacy, renowned futurist, activist, and speaker, Adah Parris, delivers an eye-opening exploration of how digital technology interacts with our elemental connections to the world. The author discusses themes of natural connection-ether, air, fire, water, earth-and how they contribute to a "digital symbiosis" that shapes our present and our future. Each chapter is an invitation to explore either an essay, letter, reflection on interviews or a personal journal-style self-reflective thought-piece sharing how the natural elements shape our digital presence and influence future innovations. Inside, you'll find advocacy for a mindful approach to navigating the complexity of power dynamics and paradoxes linked to technology and innovation that respects our individual and shared heritages and nurtures a regenerative future. Inside the book: <ul> <li>An introduction to "Cyborg Shamanism" a philosophy embracing the fusion of technology and nature</li> <li>Insightful discussions and perspectives of the contributions being made by people bringing traditional and Indigenous perspectives to creative, technological, innovative economic and environmental conversations</li> <li>An original approach to the human relationship with the planet-one that focuses on its interconnected, interdependent, and symbiotic nature</li> </ul> Leadership Legacy will spark a valuable new dialogue on legacy and technology's power to uplift marginalised voices and create authentic connections.

A manifesto to create a mindful future and a thriving planet

Leadership Legacy

A Plain English Guide to Thinking Globally and Investing Wisely: The life-changing personal finance and investment bestseller

How to Own the World

This book explores the crucial role of "remembering" the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by examining their positive impacts on both individual and societal wellbeing. Beginning with an examination of evolving consumers expectations and the core mission of companies, it proceeds through a rigorous analysis of digital technologies impact on wellbeing. Chapters intricately explore themes such as the adoption of mobile health technologies, the role of AI in shaping positive emotions, and the transformative potential of gamification in cultural heritage experiences. Nonetheless, a qualitative examination of sustainable digital business models offering practical insights into fostering wellbeing through technological innovation is also presented. Ultimately, the book culminates in a holistic discussion on integrating digital technologies to enhance collective wellbeing, offering comprehensive insights and conclusive trajectories for future considerations. The book also offers some Case Studies and specialists' perspectives exploring real success stories deriving from firms, managers, scholars and practitioners committed to the mission of positively integrating managing new technologies.

With a preface by Prof. Yogesh Dwivedi, and Prof. Paolo Boccardelli.

Andrea Sestino is Research Fellow. and Adjunct Professor of Management and Marketing Studies at the Catholic University of Sacred Heart, Italy. He is also Adjunct Professor of Management and Marketing Studies at both Luiss Guido Carli University and Luiss Business School Rome, Italy, and Visiting Lecturer at the School of Business, Innovation and Sustainability, Halmstad University, Sweden. His research interests fall&nbsp;in the areas of&nbsp;digitalization, new technologies and innovation, and its impact on business and consumers.

Luigi Nasta is an Assistant Professor of Management at John Cabot University (Rome, Italy). Additionally, he serves as a Research Fellow and Adjunct Professor at Luiss Business School (Rome, Italy), with a focus on research activities within the Creative Industry Competence Center. He was a visiting researcher at the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His research interests are in the fields of digitalization, business models, technology acceptance and sustainability.

Implications for Business, Consumers, and Societies

The Digital Paradigm Shift for a New Business DNA

How Coca-Cola makes Americans sick—and makes sure we don’t know it. If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don’t find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America’s health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

How Coca-Cola Spreads Disinformation and Makes Us Sick

Sweet and Deadly

From the bestselling author of Looptail comes a remarkable new approach to business and lifeBruce Poon Tip started one of the world’s biggest global travel companies with only a couple of kayaks and a dream. The company, G Adventures, was on track for a record year in January 2020. Then, the world stopped—their income dropped to zero and they had to shut down operations in more than 100 countries. Now the Canadian company is about to crack a billion dollars in annual sales for the first time. How did they survive and ultimately thrive when so many other businesses didn’t?In his long-awaited new book, the award-winning CEO of G Adventures, Bruce Poon Tip, shares lessons about company culture, strategy, and a new approach to succeeding in business and life that he calls “communityship.” Communityship is what happens when companies and the people they employ stop seeing themselves as separate and start acting like they’re part of the world. It’s not just working together—it’s caring about each other. It’s shared responsibility, trust, and connection, whether it’s within a company or a neighbourhood, or with people halfway across the world. It’s about creating value that lifts everyone, not just a handful of people cashing in. Success isn’t just money—it’s the relationships we build, the impact we make, and the good we leave behind. It’s not a business strategy. It’s a way of being.Provocative, inspiring, and groundbreaking, Communityship shows how everyone, from those on the ground floor to those in the C-suites, can thrive in a new world and not only future-proof but century-proof their businesses.

Lessons from the Universe and the Business of Everyone

CommunityShip

Urban Freight Transportation Management and Planning: Practice and Theory provides readers with a comprehensive understanding of urban freight activity's role in metropolitan economies, its externalities, and public sector initiatives to mitigate negative impacts. This book addresses critical issues in urban freight and offers practical solutions from a practitioner's perspective. The authors deliver key and easily digestible information on topics such as local economies, supply chains, freight activity, and technical procedures for estimating freight generation. Sections offer details on initiatives addressing freight issues, urban freight management, and planning processes, incorporating sustainability and technology to present a contemporary view of the field. Chapters systematically and pedagogically provide key and easy-to-digest information on a range of topics, including local economies and the role of supply chains and freight activity; technical procedures to estimate freight generation and freight trip generation; technical details about the wide range of initiatives that could address freight issues; and effective urban freight management and planning process (including both transportation and land-use).

Practice and Theory

Urban Freight Transportation Management and Planning

From the author of&nbsp;Hollow Kingdom,&nbsp;a fantastically funny story featuring a cast of colorful characters in a dying Italian village and a giant truffle that changes their fate forever in this “deliciously absurd tale....I savored every page of this book.” (Shelby Van Pelt, author of&nbsp;Remarkably Bright Creatures) A 2025&nbsp;Washington Post Notable Work of Fiction After nearly losing the election to a geriatric donkey, newly installed Mayor Delizia Miccuci can’t help but feel like the sun has finally set on the rural Italian village of Lazzarini Boscarino. Tourists only stop by to ask for directions, Nonna Amara’s cherished&nbsp;ristorante&nbsp;is long shuttered, and the town hall is disgustingly overrun with&nbsp;glis glis&nbsp;poo—even Postman Duccio has been disgraced. All that’s left is Bar Celebrità, a rustic establishment where weary locals gather to quibble over decades-long disputes, submit their poor stomachs to bartender Giuseppina’s volcanic espresso, and wonder what will become of the place where together they’ve spent their entire lives. &nbsp; Little do the villagers know that local truffle hunter Giovanni Scarpazza has just happened upon something that could change everything. A truffle—un&nbsp;tartufo, that is—sits beneath the soil with the power to either be the greatest gift or the foulest curse the village has ever seen. Written with the same enchanting style and raucous humor that defines&nbsp;Hollow Kingdom&nbsp;and&nbsp;Feral Creatures, Tartufo is a reflection on the interconnectedness of life in all its manifestations—and how holding on to harmony in the face of hardship can grow something beautiful and rare beneath the surface.

Tartufo

Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment. Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 and 70 percent of major organizational change initiatives fall short or fail outright. The missing ingredient? Constructive persuasion. Drawing on over two decades of research and coaching thousands of executives worldwide, Dr. Jay Conger shatters outdated myths about persuasion as manipulation or performance. Instead, he reveals persuasion as the essential leadership practice that transforms resistance into collaboration, ideas into action, and plans into sustained progress. Readers will learn to do the following: <ul><li>Map influence networks and identify key decision-makers who can tip organizational support</li><li>Build credibility through humility, transparency, and demonstrated expertise rather than positional authority</li><li>Frame problems that invite collaboration instead of triggering defensiveness</li><li>Craft compelling evidence that combines data with emotional resonance</li><li>Orchestrate the emotional arc that moves teams from uncertainty to confidence and commitment</li><li>Remain open to being influenced themselves—the mark of truly persuasive leaders</li></ul> Each chapter delivers field-tested frameworks, readiness checklists, and real-world cases from banking, healthcare, technology, and beyond. The result is a transformative playbook that elevates persuasion from soft skill to the decisive force behind leadership success in the 21st century.

Proven Strategies for Moving People and Ideas

The Persuasive Leader

El gurú de los equipos de alto rendimiento revela las estrategias clave para trabajar con todo tipo de personas (incluso las más difíciles). ¿QUIÉN ES LA PERSONA MÁS COMPLICADA CON LA QUE TRABAJAS? Es probable que no necesites pensarlo demasiado para responder a esta pregunta. Ya sabes cuál es su nombre, cuál es su puesto, cuáles son sus manías y sus defectos. Has vivido de primera mano el desgaste mental y emocional que deja a su paso. Has visto los problemas que genera en todo el equipo. Te gustaría arreglarla, cambiarla, ignorarla o teletransportarla a una dimensión paralela. Pero no puedes, tienes que colaborar con ella. Podrías dejar el trabajo, pero en el siguiente te estará esperando otra persona complicada, así que necesitas estrategias efectivas para colaborar con (casi) cualquier persona, en especial con las más exigentes, ásperas o problemáticas. A partir de su experiencia como consultor internacional con equipos y líderes,desde el glamuroso mundo del deporte y el entretenimiento, hasta el rigor de las finanzas, las aseguradoras, la industria farmacéutica y el sector industrial-, Ryan Leak ofrece estrategias contrastadas para: <ul><li>Ver a las personas difíciles como seres humanos a los que comprender, y no como problemas por resolver.</li><li>Desintoxicar expectativas poco realistas y aprender a convivir con lo complicado.</li><li>Comunicarte de forma eficaz en entornos complejos.</li><li>Aceptar el desacuerdo saludable como una herramienta para encontrar mejores soluciones.</li><li>Establecer límites que les permitan a los demás entrar en tu mundo sin dejar que lo controlen.</li></ul>ENGLISH DESCRIPTION A New York Times Bestseller! Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams. Who is the most complicated person you work with? You probably don’t have to think very hard to answer that question. You already know their name, their job title, their quirks, and their flaws. You have firsthand experience with the mental and emotional fallout they leave in their wake. You’ve seen the problems their complexity creates for everyone on their team. You wish you could fix them, solve them, ignore them, or teleport them to a parallel dimension. But you can’t. You have to work with them. (You could quit, but your next job will have a complicated person waiting for you.) That means you need effective strategies to collaborate with (nearly) anyone. Especially the picky, prickly, problematic ones. Drawing from his global consulting experience with teams and leaders from the glitz of sports and entertainment, to the number-crunching world of finance, to the meticulous realms of insurance, pharma, and manufacturing, Ryan Leak provides proven strategies for…<ul><li>Seeing challenging individuals as human beings to understand rather than problems to solve</li><li>Detoxing unrealistic expectations and getting comfortable with complicated</li><li>Learning to communicate effectively in complex environments</li><li>Embracing healthy disagreement as a tool to discover better solutions</li><li>Setting boundaries that let people into your world without letting them run your world</li></ul> “The process of learning to collaborate with difficult individuals is transformative—it’s a gateway to greater creativity, stronger teams, and increased productivity,” Leak explains. “On the other side of complicated is the wonderful, wide-open world of effective collaboration and a workplace you love.”

Cómo trabajar con gente complicada / How to Work With Complicated People: Strategies For Effective Collaboration With (Nearly) Anyone

Social Bonds

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