A guide to the nitty-gritty of small business
This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide.
Inside...
* Evaluating your finances
* Building a business plan
* Funding your business idea
* Researching businesses to buy
* Attracting loyal customers
* Keeping an eye on the books
* Hiring & retaining employees
* Avoiding common mistakes