ReInventing Cool

"Attitudes to health are changing, and Maria and Antra have written this brilliant guide on the life-changing benefits of cryotherapy. I work and work out harder than I've ever done. Without cryotherapy being part of my recovery, it just wouldn't be possible. You have to try it!"
- Melanie Chisholm aka Mel C, Spice Girls  

Discovering COLD not as an unwanted weather condition but a super powerful health booster has shaped our lives personally and professionally, and we believe that building a closer relationship with cryotherapy may be, or become, a game changer for you, too. 

This book is a practical guide to help you use low temperatures safely, effectively, and joyfully, whether you are a team member of a gym, wellness center, or spa, are thinking of starting a business with cryotherapy on the menu, are a client of such business, or are bracing yourself to try cryotherapy for the first time.