Public Interest Communications
Public Interest Communications
Strategy for Changemakers
Contenu
Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.
Informations bibliographiques
avril 2025, 344 pages, Anglais
Taylor and Francis
978-1-032-53192-2