Professional Services Marketing Wisdom

Effective marketing tactics and strategies for professionalservice providersIf you own and operate your own professional servicesfirm--in accounting, finance, law, or another field--youknow just how important marketing is to the success of yourbusiness. If you can't get your name out there, you won't have anycustomers to call your own. This handy guide offers a comprehensiveplan for attracting and acquiring clients for small and evenone-person firms--no marketing degree required. The strategiesand tactics here are fun, easy-to-understand, and doable right now.All you need to bring is enthusiasm and commitment. You'll learnhow to identify potential clients, explain why you're their bestchoice, grow your market share, get great referrals, designatewhich clients are long-term, profitable keepers, and much more.* Features easy-to-implement marketing tactics and strategies forsmall professional services firms in any industry* Ideal for anyone who runs a small firm, as well asprofessionals in larger firms who want to climb the ladder* Shows readers with no marketing background how to boost theirbusinesses* Negates the need for expensive and often ineffective externalmarketing or sales consultants or branding and public relationsfirmsFor anyone who runs their own firm, Professional ServicesMarketing Wisdom offers unbeatable guidance on attracting andkeeping the clients that small firms need to survive andthrive.