Predictive Technology in Social Media
Contenu
Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.
Informations bibliographiques
octobre 2024, 192 Pages, Anglais
Taylor and Francis
978-1-032-10345-7