Outdoor Advertising (RLE Advertising)
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
novembre 2015, env. 144 pages, Routledge Library Editions: Advertising, Anglais
Taylor and Francis
978-1-138-97784-6
Taylor and Francis
978-1-138-97784-6

