Commander aujourd'hui : Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)
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Advertising A New Approach (RLE Advertising)
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Advertising A New Approach (RLE Advertising)

Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

novembre 2015, env. 216 pages, Routledge Library Editions: Advertising, Anglais
Taylor and Francis
978-1-138-96617-8

Autres titres de la collection: Routledge Library Editions: Advertising

Afficher tout
The Economic Implications of Advertising (RLE Advertising)
Taylor and Francis, 2015
978-1-138-98910-8
env. 80.00 CHF
livrable dans env. 10-20 jours
The Economics of Advertising (RLE Advertising)
Taylor and Francis, 2015
978-1-138-99783-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Advertising Today and Tomorrow
Taylor and Francis, 2015
978-1-138-96616-1
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning Advertisements (RLE Advertising)
Taylor and Francis, 2015
978-1-138-99495-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
Taylor and Francis, 2015
978-1-138-96618-5
env. 86.00 CHF
livrable dans env. 10-20 jours
Advertising at the Crossroads (RLE Advertising)
Taylor and Francis, 2015
978-1-138-96612-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Advertising and Psychology (RLE Advertising)
Taylor and Francis, 2015
978-1-138-96611-6
env. 86.00 CHF
livrable dans env. 10-20 jours
Outdoor Advertising (RLE Advertising)
Taylor and Francis, 2015
978-1-138-97784-6
env. 80.00 CHF
livrable dans env. 10-20 jours
The Business of Advertising
Taylor and Francis, 2015
978-1-138-99771-4
env. 80.00 CHF
livrable dans env. 10-20 jours
Commercial Advertising (RLE Advertising)
Taylor and Francis, 2015
978-1-138-97115-8
env. 80.00 CHF
livrable dans env. 10-20 jours
Advertising A New Approach (RLE Advertising)
Taylor and Francis, 2013
978-0-415-81786-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Planning Advertisements (RLE Advertising)
Taylor and Francis, 2013
978-0-415-81799-8
env. 226.00 CHF
livrable dans env. 10-20 jours

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