Organizing Cross-Functional New Product Development Projects
Organizing Cross-Functional New Product Development Projects
The Phase-Specific Effects of Organizational Antecedents
De:Tobias Huth
Contenu
On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.
Informations bibliographiques
mars 2008, 185 pages, Anglais
GABLER
9783834996428