National Brands and Global Markets
An Historical Perspective
Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.
février 2023, env. 248 pages, Perspectives in Economic and Social History, Anglais
Taylor and Francis
978-0-367-75497-6
Taylor and Francis
978-0-367-75497-6
Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.
février 2023, env. 248 pages, Perspectives in Economic and Social History, Anglais
Taylor and Francis
978-0-367-75497-6
Taylor and Francis
978-0-367-75497-6
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