Market Orientation
Market Orientation
Transforming Food and Agribusiness around the Customer
Publié par:Lindgreen, Adam
Contenu
Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.
Informations bibliographiques
janvier 2010, 394 pages, Food and Agricultural Marketing, Anglais
Taylor and Francis
978-0-566-09208-4