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Gesamtkatalog

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A volume of essays by experts and thought leaders of the European Commission's High Level Expert Group on Sustainable Finance.

Making the Financial System Sustainable

Contributors; Foreword Christian Thimann; Preface Paul G. Fisher; Introduction Kajetan Czy¿ and Paul Fisher; 1. Capitalism meets multilateralism Paddy Arber and Steve Waygood; 2. Public meets private: sustainable finance for a sustainable economy Ingrid Holmes; 3. Central banking and climate change Kern Alexander and Paul Fisher; 4. Sustainable finance and prudential regulation of financial institutions Esko Kivisaari; 5. Transparency and accountability standards for sustainable and responsible investments Flavia Micilotta; 6. Environmental risk analysis by financial institutions Nina Seega and Andrew Voysey; 7. Sustainable governance and leadership Claudia Kruse and Michael Schmidt; 8. ESG risks and opportunities: a fiduciary duty perspective Will Martindale, Elodie Feller and Rory Sullivan; 9. Active and responsible: a cost efficient model for integrating sustainability Magnus Billing and Carina Silberg; 10. Passive-aggressive or just engaged: new active ownership approaches through benchmarks David Harris; 11. Financing a just transition: how to connect the environmental and social dimensions of structural change Nick Robins; 12. Sustainable finance for citizens Anne-Catherine Husson-Traore; 13. Individual impact investors: the silenced majority Stan Dupré; 14. Strengthening green finance by better integrating the social dimensions in the EU's sustainable finance laws Myriam Vander Stichele.

The Tumultuous Rise of American Sports Gambling

Everybody Loses

Consumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with their audiences. With trust being the single biggest issue affecting the industry, this roadmap for how every practitioner can work to build consumer trust is vital.

The advertising landscape in the 21st century has changed beyond recognition. Whilst some rules remain constant such as the important of creativity, new considerations around volume and the use of customer data in targeting has created new considerations for mid-senior career executives in advertising and new concerns for consumers. With trust in advertising linked so closely with advertising success and positive business results, it's absolutely critical that the industry is able to address the concerns consumers have with advertising and build back trust to ensure advertising can become more effective.
 
Drawing on the latest research and insights from the world's leading sources, Trusted Advertising highlights the issues within the field and provides practical techniques used in advertising to positively strengthen trust. Alongside this, it will explore how trust is protected and maintained as well as how trust in advertising is managed across different media channels and tech platforms.

Featuring real-world examples from brands such as Nationwide, Aldi, Guinness and Giff Gaff, and including insight from Credos, the Advertising Association, the IPA and ISBA, this book will become every advertiser's go-to-guide for creating trusted, effective campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

Integrating Artificial Intelligence for Next-Generation Financial Services

Deep Learning in Banking

Jon Gordon

More than 250,000 sold We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That's why positive leadership is essential! Positive leadership is not about fake positivity. It's not about ignoring reality. Positive Leadership is about maintaining optimism and belief to create a better reality. It is a competitive advantage that leads to winning and success. The research is clear. Being a positive leader is not just a nice way to lead. It's the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results. Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this revised and updated Second Edition of The Power of Positive Leadership, Jon Gordon shares the lessons he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical strategies and practices that will help anyone become a positive leader. There is a power associated with positive leadership and you can start benefiting yourself and your team with it today.

The 9 Essential Principles and Practices to be a Great Leader

Power of Positive Leadership Revised & Updated

The Art of Achieving Your Full Potential

Potentialize

Anthem Ethics of Personal Data Collection

Examines the evolving landscape of data privacy and ethics, arguing that businesses can build trust and drive growth by adopting transparent, consumer-focused data frameworks beyond legal compliance

Data privacy continues to be an important topic for discussion throughout changing technology, business, and legislation landscapes. The U.S. legislation continues to shift state-by-state, resulting in changes that are often difficult for companies to keep up with. This is (one reason) why businesses should adopt their own data framework principles to guide their business strategy. Developing data guidelines or principles is the practice of a business voluntarily going beyond data privacy legislation to create and implement a data collection and usage framework that prioritizes customer relationships through a lens of transparency and control. 
The book explores how consumer data are currently collected from everyday interactions, surveys, website usage, purchases, and more, then examines how that information feeds data and business strategies for companies around the world. Data collection is often complex-it requires different kinds of technology and uses different validation methods, all across different pieces of data-and this complexity can lead to issues with accuracy and tracking of when and how consumer data are used. Data are used to drive business strategies by helping companies find their most loyal users, bring in new customers, and increase usage, among other things. An underlying guide for data principles can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, increase business performance. 
As consumers become more educated and more aware about what data are collected and how they are used by companies, there is a growing need for businesses to develop a relationship with their consumers built on trust and mutual value. There is currently a gap between the amount of data collected, its usage, and how consumers trust and value the companies with which they do business. 
Finally, this book discusses how businesses can bridge that gap, between consumer trust and effective business strategy by developing their own set of data guidelines and principles that can improve business growth. These strategies are designed to help drive consumer trust by treating consumers like real people and understanding the relationship between data collection, usage, and consumer trust.

How Applied Data Principles Drive Trust and Business Growth

Navigating Data Standards in Business Strategy

Managerial Accounting For Dummies

The Sage Handbook of Industrial Marketing&nbsp;addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.
Emphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.
The edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.
Recognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.
The handbook is thematically organized into sections, each dedicated to a crucial aspect of industrial marketing. This structure allows for an in-depth exploration of specific topics, ensuring a nuanced examination of both traditional and contemporary industrial marketing issues. A dedicated section explores emerging industrial trends, ensuring the collection remains relevant in the face of evolving technologies and market dynamics specific to the industrial context.
The Sage Handbook of Industrial Marketing&nbsp;is an essential resource for scholars, practitioners, and students seeking to navigate the complexities of industrial marketing and leverage opportunities within business-to-business transactions.
Part 1: Field of Business-to-Business Marketing 
Part 2: Business-to-Business Organizations 
Part 3: Business-to-Business Customer Behavior 
Part 4: Business-to-Business Market Research 
Part 5: Business Customer Value Proposition 
Part 6: Market Segmentation and Positioning 
Part 7: Product Innovation 
Part 8: Product Management 
Part 9: Marketing Communications 
Part 10: Channels of Distribution 
Part 11: New Trends
&nbsp;

The Sage Handbook of Industrial Marketing

"Kishshana has been an inspiration to me as an entrepreneur, coach, and friend, offering me the opportunity to watch her live out and lead others through the principles and practices she writes about in Busy Is A Four-Letter Word. She has given us a gift by assembling the wisdom she has gained in this accessible and authentic Bible for anyone who has grown up believing they would have to work twice as hard to get half as much in life and leadership. The good news Kishshana shares in Busy Is A Four-Letter Word is a healing balm with applicable lessons and tools for achieving the harmony needed to live purposeful, balanced lives." -MARIA DAUTRUCHE, Founder of dopwell group LLC "In Busy Is A Four-Letter Word, Kishshana Palmer does what she does best-cuts right through the noise by bringing us the truth via humor and complete relatability. With her 5-Step ReThink Method, Kishshana shows us how to ditch the glorification of busyness and embrace actual self-care, rest, and the power of saying 'no'. It's a loving wake-up call that delivers exactly what we need to overcome 'martyritis' and thrive by doing less. This book will be on my nightstand for years to come." -MALLORY ERICKSON, author of What the Fundraising "Busy Is A Four-Letter Word is a revelation. In her approach to supporting effective, efficient, healthy living and leading, Kishshana manages to bring together the best of many worlds. She brings us nostalgia with pop-culture characters we love, but through a fresh lens of reflection. She gives us personal stories that are vulnerable and authentic, accessible and resonant, approachable and real. She gives us validating research and practical applications that move us past words into action. Throughout this worthwhile read, I was tickled pink, seeing red, feeling in true-blue community and accelerated through a green light to make tangible changes in how I approach my life and work. You will be too." -AJUAH HELTON, Long Time Education Leader and Woman Who Regularly Does Too Much

A Guide to Achieving More by Doing Less

Busy Is a Four-Letter Word

Manage the complexity of AI in any organization with this actionable guide to operationalizing AI governance, navigating regulatory challenges and future-proofing systems.

Making the Financial System Sustainable

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