Making the Compelling Business Case
Making the Compelling Business Case
Decision-Making Techniques for Successful Business Growth
De:W. Messner
Contenu
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
Informations bibliographiques
novembre 2013, 464 pages, Anglais
PALGRAVE MACMILLAN
9781137340573