Introduction to Google Analytics

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations.&nbsp;If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.<div><br></div><div>Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. <i>Introduction to Google Analytics</i> covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.<br></div><div> <p><b>What You’ll Learn</b></p><p></p><ul><li>Understand basic techniques to generate traffic for a blog or website<br></li><li>Review the performance of a website or campaign<br></li><li>Set up a Shopify account to track ROI<br></li><li>Create and maximize AdWords to track conversion<br></li>Discover opportunities offered by Google, including the Google Individual Qualification<br></ul><p></p><p><b>Who This Book Is For</b></p></div><div>Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.<br></div>