Insurgence

How Established Incumbents Can Operate Like Nimble Insurgents in Fast Changing and Volatile Markets

At the convergence of Lean, Business Model Innovation, Agile, and Customer Experience Design, Insurgence is a methodology and business philosophy that will help leaders in incumbent businesses rediscover how to operate like small and nimble insurgents whilst maintaining their incumbent advantages.

juin 2022, env. 184 pages, Anglais
Taylor and Francis
978-1-03-233717-3

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