FANOMICS®

<p>Every company wants to turn its customers into true and lifelong fans. In&nbsp;this book, Roman Becker and Gregor Daschmann, the discoverers of the&nbsp;Fan Principle and FANOMICS, demonstrate how this can be actually&nbsp;accomplished. They transfer the mechanisms of fan relationships from&nbsp;sports, music, and art to those between companies and customers. What&nbsp;turns a customer into a “fan” customer? How are these identified? And&nbsp;how can the Fan Rate be managed and even increased? This book provides&nbsp;answers to all these questions. Based on surveys and interviews with more&nbsp;than 100,000 respondents, it becomes clear that fans have the highest&nbsp;customer value and therefore contribute significantly to the economic&nbsp;success of a company. However, in order to win fan customers and&nbsp;increase these numbers, a complete rethinking of customer relationship&nbsp;management and a departure from the customary key performance&nbsp;indicators is necessary. Taking this path is extremely worthwhile. Fan&nbsp;customers have an emotional connection to their provider and form a new,&nbsp;reliable “currency” - both as direct buyers and as active ambassadors.</p><p>This a must-read for all business decision-makers who want to improve the&nbsp;quality of their customer relationships, while saving money and achieving&nbsp;more than just short-term success.</p><p>From the contents:</p><p>- Definition of fan customers and what “emotional customer loyalty”&nbsp;means</p>- Distinct value of the fan customer as a value-added partner and&nbsp;ambassador<p></p><p>- FANOMICS as a management program in customer relationship&nbsp;management</p><p>- Concrete suggestions for implementing FANOMICS&nbsp;</p><p>- Best practices and illustrative examples of tops and flops from the&nbsp;business world</p><div><br></div>