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Exhibitions, Trade Fairs and Industrial Events

Exhibitions, Trade Fairs and Industrial Events

Livre (broché)66.00 CHF
livrable dans env. 10-20 jours

Contenu

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.

Informations bibliographiques

décembre 2021, 244 Pages, Routledge Advances in Event Research Series, Anglais
Taylor and Francis
978-1-03-224209-5

Sommaire

Mots-clés

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