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Exhibitions, Trade Fairs and Industrial Events
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Exhibitions, Trade Fairs and Industrial Events

Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.

décembre 2021, env. 244 pages, Routledge Advances in Event Research Series, Anglais
Taylor and Francis
978-1-03-224209-5

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Approaches and Methods in Event Studies
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Critical Event Studies
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