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Ethical Marketing and Consumer Trust in
Digital and Sustainable Markets

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Revealing Corporate Brands

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Are you searching for the best strategies to help you attract new customers, master social media, and develop irresistible online &amp; offline marketing? 

Do you want to build practical marketing strategies that let you spend less time advertising and more time doing what you love? 

Supercharge your business and master your marketing with this ultimate guide for entrepreneurs! 

Then keep reading! 

Packed with an incredible collection of 200 creative and ingenious business marketing strategies, this detailed guide explores how businesses big and small can start scaling their customer base and growing their income Ranging from social media and online marketing to business plans, digital assistants, and so much more, you'll discover how you can scale eCommerce stores, Airbnb hotels, and even trucking businesses!

No matter your niche or what kind of industry you're in, these tried-and-tested lessons are a surefire way to help you boost your organic and inorganic growth, streamline your marketing efforts, and put your advertising on autopilot - so you can quit stressing about marketing and get back to running your business 

Here's just a little of what you'll discover inside:
 Marketing 101 - How To Pick The Perfect Strategies For Your Unique Business
 A Practical Path To Using Popular Social Media - Including YouTube, Facebook, and Pinterest
 Proven Strategies For Scaling Online and Offline Businesses In a Wide Variety of Niches
 The Secret To Developing an Unstoppable Business Plan
 One Surprising Way To Instantly Boost Your Productivity
 And Much More!

As an invaluable resource for any entrepreneur or small business owner who wants to take their marketing into their own hands, 200 Ways to Get More Customers and Scale Your Business empowers you with the techniques you need to level up your business and start seeing explosive growth

200 Ways to Get More Customers and Scale Your Business

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal. In an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy. From Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets. Whether you’re looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, Authentic PR provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today—fast, nimble, and, above all, authentic.

How Transparency Can Transform Your Business

Authentic PR

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

The Strategic Evolution From Omnichannel to Metachannel Marketing

Foundations and Advances

Handbook of Organizational Performance, Volume I

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

The Youtube Formula

Fifteen principle-based strategies that separate digital marketing leaders from algorithmic sameness When AI has commoditized "good enough" marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In The Digital 15: Immutable Principles Every Marketer Must Know, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola. Rooted in human psychology and behavioral insights, The Digital 15 provides a principle-based operating system that transcends platform changes and algorithm updates. Each principle is supported by real-world case studies from category-defining brands including Liquid Death, Oatly, British Airways, and Wendy's, plus actionable tools such as the Digital 15 Implementation Canvas and competitive positioning frameworks. Readers will also find: <ul> <li>Customer journey mapping tools and alignment checklists that transform strategic principles into consistent daily marketing execution</li> <li>Frameworks for creating content so valuable that audiences would willingly pay for it, building lasting brand authority</li> <li>Guidance on establishing the right brand identity before launching any digital initiative or campaign</li> <li>Real-world case studies showing how category-defining brands built sustainable competitive advantage through principle-driven marketing</li> <li>A strategic operating system designed to outlast short-lived algorithmic trends and platform-specific tactical playbooks</li> </ul> Written for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, The Digital 15 provides the strategic foundation to build marketing that earns attention, drives engagement, and creates sustainable competitive advantage beyond algorithmic trends and tactical playbooks.

The 15 Essential Marketing Principles to Outthink, Outmaneuver, and Outlast Your Competition

Outbrand

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

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