Conference Proceedings Trends in Business Communication 2024

<p><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.</span></p>