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Gesamtkatalog

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Taylor H: B2B Marketing Strategy

B2B Marketing Strategy

Differentiate, Develop and Deliver Lasting Customer Engagement

Social Network Mechanisms

Both scholars and decision-makers recognize that the functioning of an organization is the result of a complex interplay between purposively designed elements, such as structures and processes, and emergent elements, like the informal networks of relationships that connect individuals and groups. Despite this widely shared awareness, scientific knowledge on this relationship and its translation into coherent models and principles of organizational design remain fragmented and unstructured. This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships. Some of these networks are intentionally designed, grounded in formal structures, processes, and workflows. Others emerge informally, shaped by instrumental and expressive social ties. Together, they constitute the relational infrastructure through which actors coordinate and access key resources, including information, knowledge, and social or political support. Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and methodology for interpreting and understanding the complex relationship between formal organizational structures and informal social networks, how they shape one another, evolve together, and jointly influence organizational outcomes

Formal and Informal Networks in Organizations

This book examines the applications of Artificial Intelligence (AI) in optimising environmental management, mitigating carbon footprints, and accelerating the transition to a sustainable low-carbon economy.Progressing from discussion of fundamental concepts to specific applications of AI in various sectors, this book highlights how AI can assist companies and sectors in achieving Internationally Transferable Mitigation Outcomes (ITMO) and complying with ESG criteria. Sectors and applications discussed include e-commerce, finance, urban planning and conservation, among others. The book also addresses the ethical considerations and challenges of deploying AI technology and the need for robust regulatory frameworks.Cutting across the disciplines of technology, engineering, and social sciences, this book will interest a broad range of researchers including those focused on sustainable development, ESG and net zero transition.

Artificial Intelligence, Environmental Management, and the Low-Carbon Economy

Unlocking Opportunity by Overruling Conventional Wisdom

Do The Opposite (sort of)

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

Teil 1 Erfolgsfaktoren bei der Entwicklung von Produkten.- Teil 2 Kundenzentrierung in der Produktentwicklung.- Teil 3 Systeme, Prozesse und Tools für die erfolgreiche Produktentwicklung.- Teil 4 Produktentwicklung 4.0.

Konzepte, Handlungsfelder und Best Practices

Erfolgsfaktoren der Produktentwicklung

High impact strategies for small businesses

Big Brand Marketing

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE:<ul><li>Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.</li><li>The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.</li><li>An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.</li><li>The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.</li><li>A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!</li><li>The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.</li><li>The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.</li></ul>INCLUDES:<ul><li>TRANSCRIPT of a Brinkley Radio Broadcast</li><li>ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.</li><li>PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.</li></ul>

How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

No B.S. Guide to Making Them Believe

Routledge Focus on Economics and Finance

Financial resilience is a concept that is gaining importance in the context of Environmental, Social and Governance (ESG) risk and can be considered from the perspective of any entity operating in the market economy, from households to local government units. This book presents the concept of financial resilience from a global and an international perspective, and through the prism of the Sustainable Development Goals (SDGs).It covers a broad spectrum, from the theoretical framework and the assessment of the current state of knowledge and research to the practical approach used in financial institutions. The book's key contribution is that it examines the link between the SDGs and financial resilience, which is an interesting and under-researched observation. Its original and innovative approach to financial resilience fills this research gap and also includes a discussion of artificial intelligence (AI) and digitalisation.The book provides empirical analyses, case studies and a framework, strategies and recommendations for building financial resilience. As such, it will be a valuable source of knowledge for students, academics, researchers and policymakers in the field of finance, and particularly green and sustainable finance.

Financial Resilience and the Sustainable Development Goals

Unmasking Safety's Myth of Individualism unveils a critical gap in current safety thinking: safety is not solely an individual responsibility, but a social outcome that entails collective action and thinking. Focusing on individual responsibility often translates into individual blame (most often called accountability) and is usually accompanied by a reluctance to recognize the psychosocial harm that leads to physical and emotional injuries. The cost of this oversimplification is that we miss the crucial role of psychological well-being and social dynamics.This book encourages us not to dismiss the importance of safety management systems, but to expose their limitations. Along with practical pointers, it advocates for a relationship-centered evolution that prioritizes human connection to break through the current status quo and reduce serious injuries and fatalities. The focus on relationship-centered leadership and the critique of an exclusively individualistic or physical focus is timely and relevant. The book challenges leaders to rethink their approach to safety, moving beyond over-reliance on individual responsibility and embracing a relationship-centered model that fosters collective action and psychological wellbeing. It provides a blueprint where leaders act as catalysts for change, guiding and supporting their teams to achieve shared safety goals. Unlike traditional approaches, this book explores the crucial role of social dynamics and relational leadership in creating truly safe workplaces. It offers specific strategies for fostering communication and building trust. Additionally, this book provides valuable insights into the role of OHS advisors from a social perspective. It explores how leaders can effectively leverage the H&amp;S function by understanding the challenges OHS professionals face in influencing organizational culture. Finally, it offers practical advice and strategies for executives and managers as well as for OHS advisors on navigating hierarchical structures and effectively drive safety improvements.This book is written for all safety leaders, executives and safety professionals. It could also have a role in supplementary reading for graduate programs.

A Leader’s Blueprint for Psychological Safety and Organizational Resilience

Unmasking Safety's Myth of Individualism

Are We Connected? is a small business guide to building a clearer, more connected marketing foundation-so visibility doesn't lead to missed inquiries, inconsistent follow-up, or confusing results. Written for business owners who are doing the marketing themselves, this book explores what "connection" actually means across your digital ecosystem: where leads come from, where they go, what happens after someone reaches out, and how to create more order and visibility without overbuilding.

Rather than prescribing one platform or tactic, it offers a practical lens for identifying what may be disconnected across common tools and workflows-website, forms, email, CRM, social media, and tracking-so readers can make more intentional decisions, ask better questions, and choose their next steps with confidence. The book includes real-world insights on simplification, follow-through, tool overload, automation expectations, and the long-game mindset needed to build a marketing foundation that can support growth over time.

Are We Connected? A Small Business Guide to Digital Foundations, Follow-Up, and ROI Visibility

A Practitioner's Handbook

Trade Associations

Most marketing strategies don't fail because they're wrong. They fail because someone else reacts.
Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.
Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates.
This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.

Because the Market Doesn't Sit Still

Game Theory

B2B Marketing Strategy

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