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If you'd like to know how to change your underachieving firm, &lt;i&gt;At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared&lt;/i&gt; may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.

Gale Crosley

Debbie Stover

At the Crossroads

The Remarkable CPA Firm that Nearly Crashed, then Soared

Introduction.  &lt;p&gt;Cast of Characters.&lt;/p&gt; &lt;p&gt;Part I. No Discipline, No Growth.&lt;/p&gt; &lt;p&gt;Part II. Shall We Grow?&lt;/p&gt; &lt;p&gt;Part III. Business Discipline Brings Practice Growth.&lt;/p&gt; &lt;p&gt;Appendix. The Practice Growth Model.&lt;/p&gt;

PRAISE FOR TIME'S UP! "There are few thought leaders who have had more impact on professional firms than Dunn and Baker. They have a rare ability to 'see around corners' which is gifted to readers of this timely book that describes how a professional firm of the future will be able to successfully harness the full power of the subscription business model to create, and most importantly, deliver and capture customer value. This book is a must-read for anyone who has an interest in what the future holds for professional firms." -RIC PAYNE, Co-founder and CEO of Results Accountants' Systems and Principa "I first came across Dunn and Baker in 1999 when I was running my accounting firm. Their insights into pricing changed my life in extraordinary ways. They have always been at the leading edge and envisaging the future of the accounting profession, and this book is no different. This book reveals an exciting business model for any accounting firm that wants to put their customer at the heart of their firm." -MARK WICKERSHAM, FCA, Author, Public Speaker, and Founder of the Value Pricing Academy "In their first book, The Firm of the Future, Paul and Ron lead the revolution for professional firms against hourly billing and into a more effective way to serve your customers using the value-based business model. As an accountant running a firm, I look at Time's Up! as the roadmap to take my firm into the future. Tracking time and focusing on inputs is the traditional business model that our profession is mired in. Dunn and Baker lay out the case for the business model we should all be implementing now, which is the subscription or membership model; to allow our customers the most frictionless way to interact with our firm, the same way they are used to interacting with many of the products and services available to the market. I have been totally inspired to transform my practice into this model and put my customer's relationship front and center!" -HECTOR GARCIA, CPA @QBKaccounting "My top shelf in my library has a new member, Time's Up! by Dunn and Baker. Some books are merely informative and some are insightful. Dunn and Baker's latest is transformational. Just as the Joy of Cooking changed the relationship people have with food, Time's Up! has the same possibility for any and all professionals. The book is a journey from hourly billing through value pricing and now to subscriptions. Changing business models should be embraced by all leaders. Dunn and Baker have hit another home run with Time's Up! Leaders are readers they say. Change agents are also authors." -DANIEL D. MORRIS, CPA, Chief Dragon Slayer, Morris + D'Angelo CPAs

The Subscription Business Model for Professional Firms

Time's Up!

Wiley Professional Advisory Services

Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms

"Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies--everything. This is a must-have and a terrific book."
--Reed K. Holden, founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com

"We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer--he's a mover and a shaker on a mission. This is the End of Time! Brilliant."
--Paul Dunn, Chairman, B1G1 www.b1g1.com

"Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me--and to my customers--have been immediate, significant, and ongoing."
--Brent Uren, Principal, Valuation &amp; Business Modeling, Ernst &amp; Young www.ey.com

"Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin."
--Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination www.revenueanalytics.com

A Radical Business Model for Professional Firms

Implementing Value Pricing

The newly updated fast-reference problem solver

The Complete CPA Desk Reference--the convenient, comprehensive reference professionals have relied on for nearly fifteen years--is now updated in a new Fifth Edition to give today's busy executives and accountants the helpful information they need in a quick-reference format. Packed with practical techniques and rules of thumb for solving day-to-day accounting issues, the new edition helps you quickly pinpoint what to look for, what to watch out for, what to do, and how to do it. In an easy-to-use Q &amp; A format, it covers such useful topics as IFRS standards, internal control over financial reporting financial measures, ratios, and procedures.
* Includes complete coverage of the Risk Assessment Auditing Standards and Standards of the PCAOB
* Incorporates Accounting Standards Codification (ASC) throughout the book
* Adds new chapters on professional ethics and quality controls for CPA firms
* Features a new section on International Financial Reporting Standards (IFRS)

Packed with checklists, samples, and worked-out solutions to a variety of accounting problems, this reliable reference tool is a powerful companion for the complex, ever-changing world of accounting.

The Complete CPA Reference

Stop crunching numbers and start truly serving your clients

Integrative Advisory Services is the CPA, accounting professional and bookkeeper's guide to the future. As technology paves the way for increased self-reliance and DIY financial services, much of the traditional data entry tasks of accounting professionals and bookkeepers will be reduced. Yet, nothing can replace the human side of the client-advisor experience and the desire to improve your clients' businesses with financial information. Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection. Rather than simply reporting data, today's accounting professionals have an opportunity to take a much more active role in their clients' business by analyzing the story behind the numbers, understanding both operations and finance, and guiding the client toward the outcomes they need. Creating an ongoing relationship throughout the year allows you to be proactive rather than reactive, and help your client's business at a holistic level.

Your business owner and CEO clients can get the numbers from the computer too--but, they come to you for personalized advice, explanations, and guidance based on their unique situation and financial needs. This book shows you how to take on more of an advisory role and become a critical component of your client's success.
* Spend less time crunching numbers and more time advising clients
* Become an integral part of the client's decision-making process
* Provide real value by clearly communicating financial data analysis
* Become the strategic partner your client cannot do without

Cloud technology, machine learning, and artificial intelligence are not the death knell for financial advisors; in fact, they're the opposite--they do the number crunching for you, leaving you more time to provide the personal guidance that no computer could. As the financial advisory industry evolves, Integrative Advisory Services is your real-world guide to adapting and thriving.

Expanding Your Accounting Services Beyond the Cloud

Integrative Advisory Services

Praise for At the Crossroads

The Remarkable CPA Firm that Nearly Crashed, then Soared

"Here's a bird's-eye view as told from the inside of exactly how a CPA firm went from a five percent growth rate to a twenty percent growth rate. You'll find it hard to believe this is a work of fiction, since its message is so true."
--Stuart Kahan, Executive Editor, CPA Wealth Provider

"Using a brilliantly realized novelistic approach, the authors, with rare understanding of therelationship between managing a professional firm and marketing, break through the long standing resistance that firms have to change. A remarkably successful and profoundly useful work for both professionals and marketers."
--Bruce W. Marcus, Editor, The Marcus Letter on Professional Services

"Every reader will see themselves or someone they know in Crosley's compelling first book about a CPA firm doing it right."
--Allan D. Koltin, CPA, President and CEO, PDI Global, Inc.

"There isn't a partner out there who won't recognize themselves somewhere in this book. GaleCrosley takes the reader by the hand and sometimes by the neck down the path to becomea remarkable CPA firm. Read this book with an eye toward learning and you will see what I'mtalking about."
--August J. Aquila, CEO, Aquila Global Advisors LLC and Chantrey Capital Advisors, Inc.

"At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared is a compelling fable with an inspirational lesson for every CPA firm. It's an entertaining page-turner of a novel that shows how a little vision, courage, and knowledge can transform any group of also-rans into a team oftrue champions. More than merely a lesson in business, Gale gives us a lasting lesson in life. Everymanaging partner should take a dose of this book each morning before going into the office.Every aspiring CPA should embrace the message. They won't succeed without it."
--Rick Telberg, CEO, Bay Street Group LLC

At the Crossroads

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