An Introduction to Quantitative Research Methods for Marketing
Tools and Techniques Using SPSS and R
Contenu
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Informations bibliographiques
juin 2025, env. 500 Pages, Anglais
Taylor and Francis
978-1-032-52564-8