An Integrative Approach to Innovation Management
An Integrative Approach to Innovation Management
Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness
Contenu
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Informations bibliographiques
août 2011, 97 pages, Neue Perspektiven der marktorientierten Unternehmensführung, Anglais
GABLER
9783834970428