<div class="raw-html-embed"> Kennen Sie schon unseren Geschäftskundenservice? <a href="/fuer-geschaeftskunden">Wir beraten Sie gerne</a>.</div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Zahlung und Lieferung

Paiement et livraison

Nachhaltigkeit

Durabilité

Open Access

Datenschutz

Protection des données

Karriere

Carrière

Impressum

Mentions légales

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Kuper S: Football Against The Enemy / B

Football Against The Enemy

The story of football told through its merch, memorabilia and materials

A History of Football in 100 Objects

In 1978, when Alex Duff first went to watch Brentford, players would go on midweek pub crawls near the Griffin Park stadium. Sometimes, in no fit state to go home, they would crash out in a terraced home where one of them lived opposite the stadium gates. The next morning, they clambered into a white van which one of them would drive to training, stopping on the way for a bacon sandwich and cup of tea at a greasy spoon café. Brentford had once played in the top-flight but now, idling in the third division, were a second home for players and supporters, but there was neither the ambition nor money to revive their best days. They bumbled along until in 2005, fed up with trying to make a profit from a club with an ageing stadium in an unfashionable west London suburb, owner Ron Noades agreed to hand over the business to supporters on the condition they take over responsibility for their £5.5 million overdraft. One of the fans, an Oxford University physics graduate called Matthew Benham, was making millions of pounds from professional gambling and threw in a £500,000 lifeline to help keep the club afloat. Initially, as a sort of academic challenge, he began figuring out if he could employ the mathematics which he used in beating the bookmakers to improve the club's performance on the pitch. Smart Money is the story of how a scientist with an inquiring mind was set loose in a backwater of professional football, and how he turned a modest, little-known team into a competitor in one of the world's most-watched sports leagues.

In 1978, when Alex Duff first went to watch Brentford, players would go on midweek pub crawls near the Griffin Park stadium. Sometimes, in no fit state to go home, they would crash out in a terraced home where one of them lived opposite the stadium gates. The next morning, they clambered into a white van which one of them would drive to training, stopping on the way for a bacon sandwich and cup of tea at a greasy spoon café. Brentford had once played in the top-flight but now, idling in the third division, were a second home for players and supporters, but there was neither the ambition nor money to revive their best days. They bumbled along until in 2005, fed up with trying to make a profit from a club with an ageing stadium in an unfashionable west London suburb, owner Ron Noades agreed to hand over the business to supporters on the condition they take over responsibility for their £5.5 million overdraft. One of the fans, an Oxford University physics graduate called Matthew Benham, was making millions of pounds from professional gambling and threw in a £500,000 lifeline to help keep the club afloat. Initially, as a sort of academic challenge, he began figuring out if he could employ the mathematics which he used in beating the bookmakers to improve the club's performance on the pitch. Smart Money is the story of how a scientist with an inquiring mind was set loose in a backwater of professional football, and how he turned a modest, little-known team into a competitor in one of the world's most-watched sports leagues.

The Fall and Rise of Brentford FC

Smart Money

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.Marketing was one of the first topics to attract sport academics’ attention, based on its close relationship with revenue generating activities, for example ticket and merchandise sales, and television coverage. Soon after, sport marketing begun to be appreciated no longer as a mere commercial tool, but instead as a wider umbrella of promotional elements that encapsulates aspects such as commercial sponsorship, advertising and publicity, while centring on the fans and the engagement with them. Recent developments in technology, such as the creation and adoption of new and social media have also attracted sport marketing’s attention, with ample literature exploring this new hybrid element of the marketing communication mix and how it is utilized within the sport ecosystem.This book will be relevant to scholars, practitioners, and students interested in the evolving strategies of sport marketing and the impact of technological advancements on fan engagement and industry practices.The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Contemporary Issues in Sports Marketing

Winning the Champions League

The Dream

Sport in the Global Society – Contemporary Perspectives

The book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century. This is a resource for students and researchers situated in sociology, sport management, event management, political science, sport studies, sport business, urban studies and leisure studies.

Governance, Impacts and Controversies

The Sport Mega-Events of the 2020s

Women, Sport and Physical Activity

This book offers an in-depth examination of the 2023 FIFA Women's World Cup, 2023 FWWC, hosted in Aotearoa New Zealand and Australia.

Events, Issues, and Controversies

Critical Perspectives on the 2023 FIFA Women’s World Cup

Big Cat Phonics for Little Wandle Letters and Sounds Revised – Age 7+

Big Cat Phonics for Little Wandle Letters and Sounds Revised has been developed in collaboration with Wandle Learning Trust and Little Sutton Primary School. It comprises classroom resources to support the SSP programme and a range of phonic readers. The 7+ books are designed for children aged 7+ who need more practice to acquire phonics skills.

Phase 2 Set 3 Blending Practice

Kick it

Critical Research in Football

This book presents a series of important and fascinating cases - including campaigns for equal pay for players; governance, ethics and women's rights in Spanish football; the legacies of the Australian Matildas; and the impact of fan spaces - that together form a multi-layered picture of a signature event in the history of women's sport.

Politics, Social Issues and the 2023 FIFA Women’s World Cup

Saved

This is the first book to examine football (soccer) through the lens of diaspora studies. Presenting case studies from across four continents, it considers how diasporic minorities develop a sense of belonging between their national and transnational ethnic communities through an active participation in football.

Connecting Dispersed Communities through the Global Game

Football and Diaspora

Lessons from a Life in Football

The Art of Winning

Routledge Research in Sports Coaching

This groundbreaking book unlocks the secrets to revolutionizing training dynamics, via comprehensive exploration of conditioned games, unveiling the unique characteristics that set conditioned games apart, and examines the impacts of manipulating task constraints on players' acute responses and chronic adaptations.

Bridging the Gap from Theory to Practice

Conditioned Games for Team Sports Training

Football Against The Enemy

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema