Inhalt
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
Bibliografische Angaben
Dezember 2023, Englisch
Rowman & Littlefield
978-1-5381-5228-7