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Entrepreneurship

A Contemporary Perspective

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

Routledge Studies in Transport Analysis

During the last decades there have been important changes in the ways that goods are produced and distributed. This book analyzes the spatial outcomes of these changes by addressing key questions such as which places are taking advantage of this new configuration of flows? How do the firms in such places use transport and logistics to increase their power over other firms? This book moves geographically from the global to the local and examines maritime transport and ports as well as logistics and road transport. The results are relevant for any countries where logistics and transport are central to regional development initiatives.

During the last decades there have been important changes in the ways that goods are produced and distributed. This book analyzes the spatial outcomes of these changes by addressing key questions such as which places are taking advantage of this new configuration of flows? How do the firms in such places use transport and logistics to increase their power over other firms? This book moves geographically from the global to the local and examines maritime transport and ports as well as logistics and road transport. The results are relevant for any countries where logistics and transport are central to regional development initiatives.

Ports, Containers and Territories

The Globalization of Freight Transportation

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Over the last two decades, the term Intellectual Capital (IC) has become synonymous with the knowledge economy, whereby the intangible resources of organisations are linked to the development of value. In order to develop this new way of managing organisations, numerous frameworks have been developed to measure, manage and report IC. However, the take up of IC has been problematic, causing some pundits to question if it’s simply 'locked up' in theory. This book seeks to 'unlock' IC so it can become relevant to organisations in the creation of value. It offers practical understanding of how the IC paradigm has progressed since its inception and takes a critical and performative examination of IC research and practices. Based on the authors’ extensive experience, it provides real practical examples of how IC has been implemented in practice.This is the first book on IC that is written from a combined academic and practitioner perspective addressing what is defined as the third stage of IC research 'based on a critical and performative analysis of IC practices in action'. The book is therefore useful for both academics and practitioners - not only to understand how IC works, but to question how it can be applied effectively in different contexts.

Unlocking Intellectual Capital

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

The New Venture Coursebook

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Group Leadership

BA kompakt

"Wissenschaftstheorie und wissenschaftliches Arbeiten" müssen nicht "staubtrocken" sein! Von bisherigen Publikationen zu diesem Thema unterscheidet sich das vorliegende Buch v.a. darin, dass es die grundlegenden Fragen der Wissenschaftstheorie auf konkrete und spannende Weise zugänglich macht. Es erfüllt vollständig die Anforderungen, die im Curriculum zur Erlangung des Bachelor of Arts (B.A.) für die Veranstaltung "Wissenschaftliches Arbeiten" festgelegt sind. Der Autor erklärt die wissenschaftstheoretischen Grundpositionen (z.B. kritischer Rationalismus) und wissenschaftstheoretischen Grundbegriffe bzw. Konzepte (z.B. Definition, Hypothese). Er zeigt wie der Wissenschaftsbetrieb funktioniert und vermittelt grundlegende Kompetenz in den Methoden der empirischen Sozialforschung. Studierende, die mit diesem Buch arbeiten, werden in die Lage versetzt, eigenständig wissenschaftlich zu arbeiten. Das Buch wendet sich an Studierende an Berufsakademien, Fachhochschulen und Universitäten.Die 2. Auflage wurde überarbeitet und&nbsp;aktualisiert.Der AutorProf. Dr. Martin Kornmeier ist Head of Department Internation Business sowie Head of Internation Bachelor Program der Dualen Hochschule Baden-Württemberg am Standort Mannheim sowie Herausgeber der BA KOMPAKT.

"Wissenschaftstheorie und wissenschaftliches Arbeiten" müssen nicht "staubtrocken" sein! Von bisherigen Publikationen zu diesem Thema unterscheidet sich das vorliegende Buch v.a. darin, dass es die grundlegenden Fragen der Wissenschaftstheorie auf konkrete und spannende Weise zugänglich macht. Der Autor erklärt die wissenschaftstheoretischen Grundpositionen (z.B. kritischer Rationalismus) und wissenschaftstheoretischen Grundbegriffe bzw. Konzepte (z.B. Definition, Hypothese). Er zeigt wie der Wissenschaftsbetrieb funktioniert und vermittelt grundlegende Kompetenz in den Methoden der empirischen Sozialforschung. Studierende, die mit diesem Buch arbeiten, werden in die Lage versetzt, eigenständig wissenschaftlich zu arbeiten. Das Buch wendet sich an Studierende an Berufsakademien, Fachhochschulen und Universitäten.Die 2. Auflage wurde überarbeitet und&nbsp;aktualisiert.

Eine Einführung für Wirtschaftswissenschaftler

Wissenschaftstheorie und wissenschaftliches Arbeiten

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Routledge Masters in Public Management

Human resource management is a core element of any service, but especially so in public service organizations, whose employees are often their most valuable resource. This book offers research on HRM in the public sector. It covers the relationship between HRM and organizational performance, and managing cultural change and the work-life balance.

The latest instalment of the successful Routledge Masters in Public Management series: Human Resource Management in Public Service Organizations addresses a significant gap in texts that are available to practitioners and scholars of public sector management. There has been an extensive adoption of private sector human resource management (HRM) techniques within the public sectors of various countries. This transformation has had its genesis in public choice theory which has argued that government is inefficient and non-responsive. Beattie and Waterhouse combine practical techniques of human resource management within the context of the public sector focussing on a number of key areas:<ul> <ul> <li>The various components of HRM and how they may be applied in a public sector environment</li> <li>Debates in relation to the benefits of HRM within the public sector, and in particular, whether the distinctiveness of the public sector calls for a unique practice of HRM.</li> <li>Critically evaluating the interaction between HRM and the changing context of public management. </li> <li>Critically evaluating the interaction between HRM and public and voluntary sector values.</li> </ul> </ul>Human Resource Management in Public Service Organizations seeks to equip public sector managers and students of public management with the necessary skills and knowledge to more effectively manage their human resources.

Human Resource Management in Public Service Organizations

Routledge Studies in Ecological Economics

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

The Political Economy of the European Union’s Emissions Trading System

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

How to Build an End to End Business Continuity Program

Entrepreneurship

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