Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Bibliografische Angaben
Juli 2013, 280 Seiten, Englisch
PALGRAVE MACMILLAN
9781137324436
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Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.