Effects of Corporate Social Responsibility (CSR) on Brand Loyalty

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: This paper deals with the concept of Corporate Social Responsibility (CSR). Economic models and schemes such as CSR that aim to create optimal environmental and social circumstances to meet the needs of stakeholders and the environment are getting more popular. In this context it will be examined whether a concept like CSR affects consumers positively. Specifically, this paper deals with the concept of Corporate Social Responsibility and its effects on Brand Loyalty, examining the question if customers get attached to a brand or a product because of its positive image and social dedication.