Driving Employee Engagement
Engaged employees don't just perform better—they drive significantly higher profits, become the best ambassadors for their employer, and find genuine fulfillment in their work. Yet most leadership books dictate what's right and what's wrong, offering step-by-step formulas or presenting universal best practices as if they work everywhere. Others get lost in theory without practical application.
This book takes a different approach.
Because there's no single, one-size-fits-all recipe for obtaining engagement, Driving Employee Engagement doesn't prescribe what leaders should do—it catalogs the ingredients that influence engagement and invites leaders to create their own recipe.
Drawing from extensive field experience, this comprehensive guide presents 54 practical best practices that all contribute to engagement—but they're not all indispensable. Leaders decide which ones to use and to what extent, based on their personality, values, circumstances, and team members. These aren't black-and-white rules; they're flexible ingredients that can be implemented at various degrees.
More than a toolkit, this book demonstrates the true complexity of leadership—something rarely outlined elsewhere. It equips leaders with an operational framework for engagement, guidance on Engaged Team Charters, and the insight to foster psychological safety, leverage collective success, and adopt behaviors that naturally boost engagement.
This fair and caring leadership puts people, trust, and meaning at the heart of performance—because profitability requires engagement. And engagement requires the right ingredients, mixed in each leader's own unique way.
About the reviews
"This is not a feel-good ideal, but a practical, evidence-backed, deeply grounded framework for what real leadership looks like today. Leadership that puts people, trust, and meaning at the heart of performance... Raphael doesn't just talk about the need to care, he shows you how. With precision and clarity, he offers the tools to build teams that thrive not just for the organization, but within it." Philippa White, Founder and CEO, TIE Leadership, Bestselling Author, Return on Humanity: Leadership Lessons from All Corners of the World
Raphael H Cohen is a recognized expert and bestselling author who brings novel approaches to leadership and engagement. For many years, he has served as a professor, lecturer, eMBA director, serial entrepreneur, business angel, board member, ISO expert, and consultant. As an expert in executive education with real-life field experience, he imparts cutting-edge innovation and leadership tools to managers, senior executives, and large organizations for creating high-performing, engaged teams.