Digital Strategies in a Global Market

<p>This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.&nbsp;</p><p>This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.<br></p>