Digital Public Relations and Marketing Communication Trends in Africa
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
Juni 2024, ca. 214 Seiten, Routledge New Directions in PR & Communication Research, Englisch
Taylor and Francis
978-1-03-268961-6
Taylor and Francis
978-1-03-268961-6
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
Juni 2024, ca. 214 Seiten, Routledge New Directions in PR & Communication Research, Englisch
Taylor and Francis
978-1-03-268961-6
Taylor and Francis
978-1-03-268961-6
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