Designing Museum Experiences

<p><span>Designing Museum Experiences </span><span>is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors.</span></p> <p><span>Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events.</span></p> <p><span>Designing Museum Experiences </span><span>leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor.</span></p> <p><span>Using the business-world-proven methodologies of user centered design, </span><span>Museum Visitor Experience</span><span> leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition.</span></p> <p><span>In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. </span></p> <p><span>The companion website to </span><span>Designing Museum Experiences</span><span> features:</span></p> <ul> <li><span>Links to additional visitor-centered museum information</span></li> <li><span>Downloadable sample documents and templates</span></li> <li><span>Bibliography of sources for further reading</span></li> <li><span>Online glossary of museum visitor experience terms</span></li> <li><span>Daily checklists of “how-to” provide and receive visitor-centered experiences</span></li> <li><span>More than 50 associated </span><span>Designing Museum Experiences </span><span>documents </span></li> </ul> <p></p> <p></p>