Copreneurship and Business Sustainability in Nigeria. An Exemplary Study

Research Paper (undergraduate) from the year 2019 in the subject Business economics - Organization, grade: A, , language: English, abstract: This study examines the relationship between copreneurship and business sustainability in Nigeria. In specific, the following objectives are included: to examine the relationship between spousal commitment and business profit in small scale business in Nigeria; to investigate on the relationship between spousal commitment and sales growth in small scale business in Nigeria. The population for the study will consists of three hundred and fifty (58) copreneurs in Uyo metropolis, Akwa Ibom State with accessible respondents consisting of small scale business such as catering/decoration services, super markets/stores, beading/makeup services, restaurants/drinking centres in Uyo metropolis, Akwa Ibom State, Nigeria. The study used purposive sampling techniques for the study. The study utilizes the Pearson Product Moment Correlation (PPMC) in which the Scientific Package for Social Sciences (SPSS) package was used to analyze the data collected. The result of the findings from the both variables shows that there is a positive correlation between copreneurship and business sustainability. Hence, it is posited that high levels of spousal commitment lead to more supportive relationships that improve the business success.