Presents a detailed analysis of the function of consumer product guarantees and the related legal issues. The book applies research findings from the fields of consumer complaining behaviour, marketing science and economics to the legal context.
Bibliografische Angaben
August 2003, 240 Seiten, Englisch
Taylor and Francis
978-0-7546-2186-7
Schlagworte
Inhalt
Presents a detailed analysis of the function of consumer product guarantees and the related legal issues. The book applies research findings from the fields of consumer complaining behaviour, marketing science and economics to the legal context.