Sonderangebot Stämpflis juristische Lehrbücher: Bis Ende November profitieren Sie von 20% Rabatt auf folgende Lehr- und Praxisbücher.
Fokusthemen
Publikationen
Services
Dienstleistungen für
Corporate Books
Publishing Lösungen
Aktuelles
Autorinnen/Autoren
Verlag
Shop
Schweizer Recht
Ausländisches Recht
Über unseren Shop
Consumer Packaging Strategy
Localisation in Asian Markets
Inhalt
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Bibliografische Angaben
Oktober 2024, 150 Seiten, Routledge Advances in Management and Business Studies, Englisch
Taylor and Francis
978-1-032-32403-6
Inhaltsverzeichnis
Schlagworte
Inhalt
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Bibliografische Angaben
Oktober 2024, 150 Seiten, Routledge Advances in Management and Business Studies, Englisch
Taylor and Francis
978-1-032-32403-6