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BUSINESS &amp; ECONOMICS / Consumer Behavior

Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world.

Wallop Harry: Consumed / B

Consumed

How We Buy Class in Modern Britain

Routledge Advances in Risk Management

This book comprehensively reviews existing literature on consumer panic stockpiling behaviour, suggesting strategies to effectively manage supply chains during such disruptions.The book examines the prevalent operation strategies for managing consumer stockpiling based on analytical models and numerical experiments. This includes retailers' inventory preparation, pricing and quota policies, strategic disclosure of information, and persuasion techniques. The work also explores manufacturers' robust sourcing strategies to mitigate disruption impacts. By incorporating real-world case studies from diverse sectors, including retail, manufacturing, and logistics, the book offers evidence-based guidance on which strategies prove most effective in different situations.An invaluable resource for researchers, supply chain managers, retail executives, and policymakers concerned with enhancing supply chain resilience and managing consumer behaviour during periods of uncertainty and disruption.

Effective Management of Supply Chain Disruptions

Consumer Panic Buying in Times of Crisis

The witty and gripping new thriller introducing your new favourite murderous heroine: Lalla Rook.'Lalla Rook is ruthless, unapologetic and shamelessly murderous, you're going to love her' Gillian McAllister'A wickedly dark and hilarious debut ... witty, wise and wildly entertaining' Alice Feeney'Deliciously dark, clever satire. Lalla Rook is a genius creation. I absolutely loved it!' Shari Lapena-There's a dead body in my living room.I've not called the police because it was I who stabbed him. Seven times in all. The truth is, it's surprisingly difficult to dispatch someone with a vegetable knife.In case you're wondering, the dead man is not my husband. I do resent our pitiful sex life and his woeful lack of ambition, but I wouldn't murder him for it. Not yet, anyway.Right now, I have far more pressing concerns: scheming to get my daughter into the perfect school; buying my dream home in Hampstead; and disposing of a corpse.A woman's work is never done. I've created the perfect life - and I'll kill to keep it.Praise for A Sociopath's Guide to a Successful Marriage'Scintillating ... a sardonic social comedy cunningly disguised as a psychological thriller' Sunday Times, Pick of the Month'This satirical thriller is the perfect antidote to the winter blues' Guardian'The most wildly entertaining novel you'll read this year: suspenseful but funny, shocking yet stylish' A. J. Finn'Big Little Lies meets Dr. Jekyll and Mr. Hyde' Booklist'A blackly comic delight ... sharply sardonic and unputdownable' Financial Times'A witty, propulsive debut with an anti-hero you can't help but root for' Mirror'Hilariously dark, refreshingly honest, and highly entertaining' Woman's WeeklyREADERS LOVE LALLA ROOK'This one is a wild ride, but in the best way possible ... What a main character!!!!' ¿¿¿¿¿'Perfectionto read ... such a good ride' ¿¿¿¿¿'An incredibly fun read! A one-of-a-kindmain character ... I honestly couldn't get enough of her. Twisty, sharp, and wildly entertaining' ¿¿¿¿¿'Witty and wild ... an unforgettable female protagonist finding her own way through some very bad days' ¿¿¿¿¿'Totally chaotic and that's why I adored it ... chock full of twists and turns'¿¿¿¿¿

A Sociopath’s Guide to a Successful Marriage

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Revealing the people behind the Rothschild name, The Rothschilds explores the lives and legacy of one of the best-known and most impactful families in modern history The Rothschild name has long been synonymous with wealth and privilege, but as Jews the family has also been dogged by prejudice and hatred. Antisemitism followed them from their earliest beginnings in the oppressive Jewish ghetto of Frankfurt, where Jews were not allowed out after nightfall, to the lofty summits of high finance, art, and culture. However, behind the myths, the glamor, and the conspiracy theories are a group of relatives whose individualism, personalities and occasional eccentricities have been obscured by their shared surname. In The Rothschilds, Harry Freedman delves into their lives on a historical tour, marked as much by dry British humor as by an unfailing attention to the influence of individual family members on world events. Freedman takes us from the genesis of the Rothschild international banking empire to the impact of individual Rothschilds in multiple fields over the past 250 years. Spanning war, politics and the industrial revolution, art, architecture and interior design, zoology, smuggling, counter-terrorism and the ongoing struggle against entrenched anti-Jewish bigotry, he reveals a truly new story of a very old family. The Rothschilds makes a great contribution not only to Jewish history but also our understanding of a dynasty that has shaped our world. &nbsp;

The Untold Story

The Rothschilds

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

This helpful resource shows you how to transform unconvincing messages into compelling copy.&nbsp;The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals,&nbsp;Secret Sauce&nbsp;provides:<ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart.&nbsp;Secret Sauce&nbsp;helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.John G. Lynch
 , Jr. is Distinguished Professor in the Leeds School of Business at the University of Colorado-Boulder, USA. He is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology, and one of five Fellows of all three organizations worldwide. Since coming to the University of Colorado, John Lynch has focused on studying cognitive psychology in consumer financial decision-making.

Empirical Generalizations and Meta-Analysis

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3

'Utterly gripping' - Spectator'An exuberant chronicle of seduction and betrayal' - Tina Brown, The ObserverBased on interviews with more than 150 inside sources,&nbsp;bestselling political journalist Gabriel Sherman reveals the inside story of the Murdoch family war.&nbsp;When Rupert Murdoch first considered who should inherit his media colossus, controlling FOX News, The Washington Post and tabloids on three continents, he believed that pitting his children against each other would produce the most capable heir. That gamble would tear apart one of the world's most powerful families and trigger a multi-billion dollar reckoning in a succession battle of betrayal, lawsuits, and revenge.Rupert's eventual decision to rip up the secret trust controlling his empire and anoint his conservative firstborn son Lachlan as successor set him on a catastrophic collision course with his three more liberal children. What price would Rupert pay to secure his legacy? For the aging patriarch, this would be his final and most personal deal.Bonfire of the Murdochs&nbsp;is a richly textured narrative of a family feud that explodes in a climactic courtroom showdown, with Murdoch's children weaponizing his own secrets against him. It is a tragedy Shakespeare would have appreciated, where getting everything you want costs everything you love.Reviews'A rollercoaster account [...] What Bonfire of the Murdochs, a slim book by Gabriel Sherman, achieves is to condense the history to its essence. The book seeks to explain Murdoch's broken family relationships not as a departure from his empire-building, but a product of the same ruthlessness that facilitated his success' - Financial Times'This is the book for fans of Succession. [...] Sherman knows his material. He has a clear fascination with viewing global events through the lens of a single, power-hungry protagonist' - New Statesman'Sherman has written a family saga that gallops through 100 years of history in around 200 lively pages' - Economist

Bonfire of the Murdochs

Karl Brunner Distinguished Lecture Series

Strategic lessons for monetary policy from the last two tumultuous decades based on insights from Sun Tzu, the Chinese philosopher and author of The Art of War. When central banks were forced to innovate and develop a multifaceted set of new weapons in response to the 2008 global financial crisis and 2020 COVID-19 pandemic, the result was a substantial expansion in their authority and reach. In The Art of Monetary Policy, Kristin Forbes draws lessons for monetary policy of the last two decades from the principles of Sun Tzu, the author of The Art of War, a Chinese philosopher and military strategist from the fifth century BC. Tzu proposed several key principles for success—tenets that apply to monetary policy and the battlefield today: (1) plan in advance for the next battle; (2) accept and adapt to the inevitability of powerful, external shocks outside your control; (3) establish a strong tactical position; (4) develop a variety of weapons that can be combined for different maneuvers and situations; (5) maintain flexibility so that you can quickly modify your strategy; and (6) consider the longer-term costs when evaluating the trade-offs of different approaches. These principles provide insights into what central banks did (and did not) do well over the last two decades, as well as how they should deploy interest rates, balance sheets, emergency support programs, forward guidance, and macroprudential tools in the future. While the optimal strategy in both war and monetary policy is more of an “art” than a science, adopting these principles can improve our ability to battle the next crisis and build more resilient economies during peaceful periods.

Lessons from Sun Tzu for Central Banks

The Art of Monetary Policy

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice guidelines for message-focused research design and reporting. It offers an intensive examination of literature from fields including health, environmental and political communication, advertising, and marketing to investigate the content, structure, and format of persuasive messages. The authors establish a common vocabulary for message design and testing, conveying the broad applicability of message design principles.By focusing extensively on specific aspects of message content, structure, and format that can be drawn on to build persuasive messages for a variety of contexts, this book fills a critical gap in the communication science literature. This book is ideal for social science researchers engaged in persuasive message design research, scholars engaged in graduate education and their students, and practitioners who design campaigns and interventions to promote behavior change.

Persuasive Message Design

Consumed

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