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Comprehensive Intellectual Capital Management

Step-by-Step

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Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. <ul> <li> Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage</li> <li>Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia</li> <li>Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!</li> </ul> <p>Order your copy today!</p>

Bibliografische Angaben

März 2003, 312 Seiten, Englisch
WILEY
9780471467649

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