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China Goes West

China Goes West

Everything You Need to Know About Chinese Companies Going Global

Inhalt

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Bibliografische Angaben

April 2016, Englisch
PALGRAVE MACMILLAN
9781137293930

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