Case Study: TCL Multimedia

Scientific Essay from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 99, Northcentral University, course: Global Business Strategic Management, language: English, abstract: TCL a Chinese company founded in 1982 as a Multimedia manufacturer in 2003 has a market share of 18% of Television set sales in China (Bartlett, Choshal and Beamish, 2008). With a run-up to China’s World Trade Organization (WTO) China will be open to international competitors and TCL will be better placed in the competition by internationalization