Business-to Business-Marketing. How to Reinvent the Accu-Chek Mobile by Roche?

Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Heilbronn University, language: English, abstract: This essay is concerned with the global market for blood glucose monitoring systems and puts a special focus on the Accu-Check Mobile system by Roche.In a first step, the global market is briefly discussed, before secondly, Roche's position is examined in more detail. Additionally, relevant stakeholders for the Accu-Chek Mobile system in the B2B market are considered, as well as the competitive advantages and disadvantages of the system for patients with diabetes. Lastly, possible changes to the marketing-mix to increase the success of the product are discussed.