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Liu Kecheng: Business Informatics

Business Informatics

Navigating Digital Transformation with Organisational Semiotics

Untitled Book ITB

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Technology Driven Innovation for Project Management is a treasure of new and evolving concepts that must be understood by everyone managing projects or who are impacted directly or indirectly by projects.

Technology Driven Innovation for Project Management is a treasure of new and evolving concepts that must be understood by everyone managing projects or who are impacted directly or indirectly by projects.

How to Drive Performance and Productivity Improvement

Technology-Driven Innovation for Project Management

Introduction to International Disaster Management

DK Big Ideas

Big Ideas Simply Explained

The Business Book

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Jensen Huang, Nvidia, and the World’s Most Coveted Microchip

The Thinking Machine

Driving Human-Centric Technology in Supply Chain Operations

Supply Chain 5.0

Mathematical Statistics with Applications

Routledge Contemporary Corporate Governance

This key book analyzes the experience of alliance formation and governance in a number of international corporations in a range of industry sectors.

This key book analyzes the experience of alliance formation and governance in a number of international corporations in a range of industry sectors.

The Governance of Strategic Alliances

Presents a view of what constitutes project governance, how it relates to corporate governance, and how it can be deployed in organizations to enhance corporate performance.

This book presents a clear view of what constitutes project governance, how it relates to corporate governance, and how it can be deployed in organizations to enhance corporate performance.

Integrating Corporate, Program and Project Governance

Project Governance

Business Informatics

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema